Collection: Bull Boys Shoes

Bull Boys, the iconic Italian children's footwear brand, was born in 1993 in Tuscany.

Over the years, together with Lelli Kelly, it has revolutionized the world of children's fashion in terms of product, aesthetic and communication.

Every aspect is designed from children's point of view and dedicated to them. Hence Bull Boys' corporate mission: to satisfy both the tastes of kids as well as the needs of parents.

Bull Boys stands out for its lively, dynamic and fun aesthetic, which leads to the creation of products with a unique and exclusive design.

Starting from the 90s, the legendary Bull Boys television commercials have become a real aesthetic and cultural phenomenon: over the years they have delighted entire generations of boys and girls, who, even as grown-ups, continue to remember them with affection and nostalgia.